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BRAIN GAINS: INTELLIGENT COST SAVINGS ON ACCEPTING CREDIT CARDS

As professional Americans, we are conditioned to adapt and change our scope of internal processes when the unpredictable happens. That is what most of us did over the last several weeks in response to this unprecedented pandemic. In the weeks ahead, we will undoubtedly take meaningful steps forward as more and more businesses, municipalities and other organizations begin to re-open at various levels. Perhaps now more than ever, a focus on saving operational dollars is essential.

On The Mark Payments offers a comprehensive suite of credit card processing programs – many uniquely developed to offer unmatched savings for individual niche industries. As one example, our Intelligent Rate Program carries many important advantages for educational institutions and municipalities.

Like all too many businesses, municipalities across the country have also been required to modify operations. Many have carried increased expenses in COVID-19 response services to their communities and the residents of these communities, who typically pay for taxes and services by check, now seek the convenience of making online credit card payments.

To identify the best acceptance program for the municipality and the resident, it is important to understand that processing fees are dependent on the type of card used for payment. There are hundreds of different card varieties, each with a different associated fee. For example, debit cards cost significantly less to accept than credit cards with extensive rewards. Many institutions choose to pass on a flat fee for processing when consumers make payments by card and while this approach may meet important economic interests for the institution, it also produces consumer affordability concerns.

There is a better solution. Our Intelligent Rate Program improves on the flat-rate service fee model. Varying cards are priced at their individual costs so consumers who use low-cost cards absorb a lower fee.

This means municipalities can accept debit and credit cards at NO COST and consumers pay as little as 0.75% as a service fee. Fully compliant with the card brands, this program is 100% free to townships and educational institutions, carrying only a month-to-month contract.

Through customized and technology-driven processing solutions, we are here to help our clients make important and meaningful decisions when it comes to accepting credit cards. To learn more about our Intelligent Rate Program and how we can help, please call us at 732-230-7702.

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